A few search engine optimization tips never harmed anybody. There are many methods to do this but some are better than others. Here is what you can do when you need to increase your Google ranking position.

1. Keywords are some of the most important tools you have when it comes to search engine optimization. However, you will find it difficult at the beginning to establish which keywords will get you the most traffic and which won’t. You might think that using generic keywords will increase your traffic but that’s not true; actually, you will lose your content in a sea of other articles that have the same keywords. Choosing bizarre keywords will not work either because very few people will search using them. Make sure that you choose a way between general keywords and unusual keywords.

2. Content – your content is the main reason people come on your website. There are different techniques of showing your content and making sure that it reads well. Nobody wants a red background and pink font, so make sure that you make the right settings. Also, make sure that you base your content idea on quality not quantity, because you will, ultimately, attract more people. Unique content that focuses on your keywords is the best tool. Your traffic will also be influenced by how easy people can browse through your website, so make sure that they can find everything important.

3. If you are planning to use image maps or java script drop down menus make sure that you also put the links to your text on the website. You will need this for web crawlers. Also, make sure that your web designer knows that you want the website optimized because if he uses Flash you can’t be accessed by web crawlers.

4. Make sure that you don’t use too many keywords either; some people believe that using a lot of keywords will increase their page rank but that’s absolutely false. Instead, you will do more harm to your traffic since search engine count the numbers of keywords used and a page full of keywords will be a big mistake.

5. Search engines are always looking for new content so make sure that you add some regularly. If your website style doesn’t allow changing, try making a blog for it where you can add updates every once in a while.