Promoting a business by the use of online media is a major role in a company. Promotion via the world wide web is not an easy task, nor one to be taken lightly, but rather a plan should be developed before the work is started.

The main reason for promoting the business through the website would be because of the fact that it can be accessed by millions of people across the world. Backlinks to the website are one way that you can reach a lot of people and bring a  great number of visitors to your site, which will also improve the search engine ranking as well.

The basic task in accomplishing the task of building backlinks is to find out which keywords related to the products and services of your website people search for frequently, and then utilize them in your anchor text. There are lots of tools to determine the appropriate keywords to use for your site, thereby helping in the link building process. The keywords are called niches in web jargon and each of  the major search engines can be tested against these niches.

There is a command called as link that when used in the website address indicates that the user wants to check for backlinks, so it is advisable to use this command when building backlinks to your site. The basic format is link: www.example.com.

Aside from the regular content of the website, many articles that relate to the theme of the website must be posted on other sites with a link back to the website. Be sure that the sites where you post the articles, and the articles themselves, are closely related to the genre of the website for the best SEO boost. Each link in the posts should be hyperlinked so that when users click on them, they are automatically redirected to your website.

Submitting articles to article directories can help to increase the link popularity, and there are some link building websites that offer premium accounts to increase the backlinks. These types of premium accounts are very expensive and not generally advised, though in times of extreme need, they are sometimes utilized by webmasters.

There are several social bookmarking sites (Digg, StumbleUpon, etc.) where the site visits can be drastically increased. Keep track of the backlinks strategy of your competitor so that you can make adjustments based upon the difference rate.

Finally, just remember to link to sites with good page rank and traffic, and submit regularly for relevant backlinks to ensure that your websites, and your business, will be a success.